AppSpector: Clarity in a Crowded Market

AppSpector had a strong product—a powerful mobile debugging tool used by engineers at top tech companies—but zero visibility in the market. They weren’t telling the right story, reaching the right audience, or running the systems needed to grow. I helped AppSpector rethink their positioning and clarify their message to better resonate with their most valuable users. We started with customer and competitive research to identify gaps in the market, then used those insights to reshape their brand narrative and messaging framework. From there, I built the foundation for acquisition: a clear content strategy, high-leverage landing pages, and paid campaigns focused on high-intent segments. The result was a sharper brand, a stronger message, and a smarter path to growth.