OneClickUpsell: Strategically Designed for Acquisition

In a saturated SaaS space full of lookalike tools, clarity is everything. I helped shape the brand and go-to-market strategy for what would eventually become OneClickUpsell—positioning it not just as another conversion tool, but as a clear, valuable differentiator in a noisy market. Starting with user research and ICP definition, I clarified who the product was really for—and what problem it actually solved. From there, I led the development of the brand narrative, core messaging, and funnel architecture to drive traction and adoption. This wasn’t about louder marketing—it was about smarter positioning, tighter messaging, and a strategy that focused on value. That foundation helped the team launch with focus, grow with intent, and ultimately positioned them for acquisition by Zipify.