DishQuo: A Smarter Recipe for Growth

We started with a clear challenge: how do you turn a consumer-facing product into a platform nutrition professionals actually trust? The answer wasn’t a louder pitch—it was sharper focus. I helped DishQuo pivot from B2C noise to B2B clarity by stripping away what didn’t matter and doubling down on what did. We listened to the right customers, reframed the value proposition, and repositioned the product as a trusted tool for nutrition professionals—not just another food app. I led the messaging overhaul, reshaped the narrative, and supported the transition from scattered consumer features to a focused platform with real professional utility. The result was a full repositioning that aligned product, message, and market—giving DishQuo the traction and direction it needed. This is what it looks like to earn product–market fit.